Knowledge Center

Do You Know Digital Marketing?

September 15, 2017
Take the digital marketing myth busting quiz for your chance to win a $10 Starbucks gift card.*

Digital Marketing 101: Maintaining Owned Channels

September 11, 2017
Digital marketing is about balancing paid, owned, and earn media—and it all starts with a strong, well-maintained online presence.

Trending Now: Hospitals

September 6, 2017
Can You Afford More Advertising?

DIY Marketing Takes Know-How

August 30, 2017
Do-it-yourself isn’t always more cost effective, especially when it comes to marketing.

Trending Now: Weight Loss Centers

August 29, 2017
From risk factors to recovery times, many potential patients need information before they can commit to taking such a big step on their weight-loss journey. You can empower consumers and provide valuable service with content.

Websites Aren’t Passé

August 24, 2017
Social media won’t replace your website. Your business needs a responsive website to increase leads and drive sales.

The Internet Isn’t a Field of Dreams

August 24, 2017
Just building a website isn’t enough. If you want your current and potential customers to come to your site, you need to optimize and promote it.

It’s Print & Digital (Not Either/Or)

August 8, 2017
The rise of digital isn’t the end of print. Your media mix should be driven by strategy.

Five Things to Look for in a Marketing Partner

July 25, 2017
As you interview potential media companies and agencies, keep these five key things in mind.

Balancing Emotional and Rational Messages

July 24, 2017
Are you speaking to both sides of your customers’ minds?

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